Legal
Privacy Policy
How The Good E USA collects, uses, and protects the information you share with us.
Last updated: June 13, 2026
The Good E USA ("The Good E", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what information we collect when you visit thegoodeusa.com (the "Site") or contact us, how we use it, and the rights you have over it.
We act as a business-to-business sourcing bridge connecting California growers with international buyers. This Site is intended for business and professional users.
1. Who we are
The Good E USA is the data controller responsible for your personal data. If you have any questions about this policy or how we handle your information, you can reach us at the contact details at the end of this page.
2. Information we collect
We collect information in two ways: information you provide directly, and information collected automatically when you use the Site.
- Information you provide: when you submit our contact form or email us, we collect your name, company, email address, country, phone number, the product category you are interested in, and any message you send.
- Information collected automatically: when you browse the Site we may collect your IP address, device and browser type, pages viewed, referring URL, and marketing attribution parameters (such as UTM tags) through cookies and similar technologies.
- We do not intentionally collect sensitive personal data, and we ask that you do not include it in your messages.
3. How we use your information
We use your information for the following purposes:
- To respond to your enquiries and provide the information, quotes, or product details you request.
- To communicate with you about a potential or existing business relationship.
- To operate, maintain, and improve the Site and our services.
- To measure the performance of our marketing and, where you have consented, to deliver and optimise advertising.
- To comply with our legal obligations and protect our legitimate business interests.
4. Cookies and tracking technologies
The Site uses cookies and similar technologies. Strictly necessary cookies are always active so the Site works correctly. Analytics and marketing technologies only load after you accept them through our cookie banner, and you can change your choice at any time.
Subject to your consent, we may use:
- Google Analytics 4 — to understand how visitors use the Site.
- Meta Pixel and the Meta Conversions API — to measure and optimise advertising on Facebook and Instagram.
- Google Ads — to measure conversions and support advertising.
- LinkedIn Insight Tag — to measure conversions and support advertising on LinkedIn.
5. Legal bases for processing (EEA / UK)
If you are in the European Economic Area or the United Kingdom, we process your personal data on the following legal bases:
- Consent — for analytics and marketing cookies, which you may withdraw at any time.
- Performance of a contract or steps taken at your request — to respond to and manage your enquiry.
- Legitimate interests — to operate our business, secure the Site, and grow our B2B relationships, balanced against your rights.
- Legal obligation — where processing is required to comply with applicable law.
6. How we share your information
We do not sell your personal data. We share it only with trusted service providers who process it on our behalf and under appropriate safeguards, including:
- Hosting and infrastructure providers that operate the Site.
- Form and email providers that deliver your contact submissions to us.
- Analytics and advertising providers (such as Google, Meta, and LinkedIn) where you have consented.
- Authorities or third parties where disclosure is required by law or to protect our rights.
7. International data transfers
The Good E USA is based in the United States and works with international partners. Your information may therefore be transferred to and processed in countries other than your own. Where we transfer personal data internationally, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms.
8. Data retention
We keep your personal data only for as long as necessary to fulfil the purposes described in this policy, to maintain our business relationship, and to comply with our legal and accounting obligations. When it is no longer needed, we securely delete or anonymise it.
9. Your privacy rights
Depending on where you live, you may have some or all of the following rights over your personal data:
- Access — request a copy of the personal data we hold about you.
- Correction — ask us to correct inaccurate or incomplete data.
- Deletion — ask us to delete your personal data.
- Objection and restriction — object to or limit certain processing.
- Withdraw consent — withdraw your consent to cookies or marketing at any time.
- Opt out — opt out of targeted advertising or the sharing of your data, where applicable under laws such as the CCPA.
- Complain — lodge a complaint with your local data protection authority.
10. Data security
We use appropriate technical and organisational measures to protect your personal data against loss, misuse, and unauthorised access. No method of transmission over the internet is completely secure, but we work to safeguard your information and limit access to those who need it.
11. Children's privacy
The Site is intended for business and professional use and is not directed at children. We do not knowingly collect personal data from anyone under 16. If you believe a child has provided us with personal data, please contact us so we can delete it.
12. Third-party links
The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites, and we encourage you to review their privacy policies.
13. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. We encourage you to review this page periodically to stay informed about how we protect your information.
Contact us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
dbo@thegoodeusa.comThe Good E USA · California, USA